We were asked to tell the story of the opening of the ultra-luxury Faena Arts district in Miami and highlight MBUSA as a founding partner on social.
Instead of treating this like just any other event coverage, we found a way to showcase the elements of art and design that are found in Faena Art, by treating photo direction—and eventually each social post—like a work of art.
R/GA New York
Creative Director: Aileen Cauldron
Copywriter: Marisa Salvemini
Photographer: Steven Sampang
Role: Concept, Art Direction