Every year, MBUSA celebrates the summer and their fans with the #MBSummer campaign. This year, we wanted to develop a creative wrapper that could be used as a halo for a summer sweepstakes to Mercedes-sponsored events, VIP experiences, and smaller, branded prizing.
Wouldn’t it be great if the feel-good vibes of summer never had to come to an end? Well, in a Mercedes-Benz, they don’t have to.
In this concept, we gave our followers a Never-Ending #MBSummer by posting a continuously looping stream of themed content throughout the season. From in-feed cinemagraphs, to a month-long user generated Instagram story, we were able to get our followers excited to share and engage with us. And when they did, we surprised some of them with swag and trips to keep their summer going on forever.
Cinemagraphs 📸: Aaron Coury