Mercedes-Benz celebrates every summer with the #MBSummer campaign.
This year, we decided that a Mercedes-Benz summer should never have to end and communicated this idea through looping content, in-feed cinemagraphs, a month-long user-generated Instagram story, and prizes for our followers.
R/GA New York
ACD team: Leah Alfonso & Elvani Kusdiana
Copywriter: Marisa Salvemini
Photographer: Aaron Coury
Role: Concept, Art Direction