Reese’s had a huge ask for their 2019 Holiday campaign: become America’s top selling holiday candy. After one month on the market, we did just that. Our irresistible, unapologetic :15’s gave our audience no choice in the matter.
Anomaly, New York
GCD: Christine Gignac
Creative Directors: Matt Herr & Justin Bilicki
Copywriter: Katie Tiambeng
Role: Concept, Art Directior