We all use our phones in different ways. But no matter how you're using your device, you need a network that can keep up.
The ask was to create a single idea personalized to 8 different audiences to test the effectiveness of different messages from Verizon. Instead of doing a broad A/B test and serving one winning ad across all of our audience segments, we found a way to dynamically test messages that all fit under one single idea to serve data-driven creative that feels personalized.
We made sixteen in the R/GA content studio. Here are three.