We were asked to tell the story of the opening of the ultra-luxury Faena Arts district in Miami and highlight MBUSA as a founding partner on social.
Instead of treating this like just any other event coverage, we found a way to showcase the elements of art and design that are found in Faena Art, by treating photo direction—and eventually each social post—like a work of art.
* Unretouched selects from a recent shoot *
We were tasked with obtaining assets that help showcase Samsung's core Service use cases (Bixby, Health & Pay). What we were able to achieve was a fresh new look at lifestyle product photography. By telling authentic stories backed by use cases true to our audience, we were able to step away from traditional close up product shots and create an entirely new direction for Samsung photography.
We all use our phones in different ways. But no matter how you're using your device, you need a network that can keep up.
The ask was to create a single idea personalized to 8 different audiences to test the effectiveness of different messages from Verizon. Instead of doing a broad A/B test and serving one winning ad across all of our audience segments, we found a way to dynamically test messages that all fit under one single idea to serve data-driven creative that feels personalized.
We made sixteen in the R/GA content studio. Here are three.
Every year, MBUSA celebrates the summer and their fans with the #MBSummer campaign. This year, we wanted to develop a creative wrapper that could be used as a halo for a summer sweepstakes to Mercedes-sponsored events, VIP experiences, and smaller, branded prizing.
Wouldn’t it be great if the feel-good vibes of summer never had to come to an end? Well, in a Mercedes-Benz, they don’t have to.
In this concept, we gave our followers a Never-Ending #MBSummer by posting a continuously looping stream of themed content throughout the season. From in-feed cinemagraphs, to a month-long user generated Instagram story, we were able to get our followers excited to share and engage with us. And when they did, we surprised some of them with swag and trips to keep their summer going on forever.
Cinemagraphs 📸: Aaron Coury
Holiday shopping is completely tedious. From endlessly searching for the perfect gift to waiting in ridiculously long lines. The holiday season has become one long waiting game.
We found a way to position Verizon as the place to make the holiday season simple by presenting shoppers with a better way to get their holiday shopping “Holidone.” In these posts, we show customers how to hack the holidays with simple tips, tricks, and insiders.
(And be good at it)
For years beauty products have been made with little regard to the overall levels of toxicity being produced in the environment and in their products. The FDA allows a product to label itself as “organic” as long as it includes one organically grown ingredient. Intelligent Nutrients is different. The “organic” on their label stands for the entire product and every ingredient in it being certified organic. In fact, technology and science have come such a long way that it is possible for all of their products to be so safe and natural that their products are on a food-grade level. It doesn’t stop there—their products are cruelty free, they’re produced with 100% renewable energy, and are at the forefront of the practice of nutritional chemistry.
The Intelligent Nutrients re-brand focuses on unveiling the pure, non-toxic ingredients found in their products, and gives a modern look to a brand that is ahead of the rest.
A non-traditional look at Revlon beauty products.
BluePrint Juice offers different levels of intensity with their juice cleanses, so less intense juicers can try the less intense two day cleanse.
Package Design For the Rooftop Gardens, a made up Brooklyn based company, specializing in 100% natural, locally cultivated seeds and produce. Inspired by old world Apothecary shops, these seeds and spices are branded to "Heal your food. Heal your mind. Heal your world." Spices are packaged in a wooden planter box, with an herb guide explaining the healing properties of each spice. The patterns and herbs are hand drawn.
Random assortment of logos, doodles, and experiments.